In development · Pilot interest
XEO Pulse.
Know what changed. Know what matters.
XEO Pulse is the market-awareness product we are building to turn competitor activity, pricing changes and market signals into a clear brief for your business.
Why it exists
A clearer way forward.
Your market keeps moving while you run your business. Pulse is designed to reduce the time spent checking scattered sources and help you understand which changes deserve attention — and why.
Who it is for
For business owners who need to stay aware of competitors and changing offers, but do not want another noisy feed or a daily research task.
01 · Monitor + detect
Begin with what matters to your business.
The intended setup starts with your website, business context and priorities. Competitor suggestions are candidates to review, not facts that should be trusted without confirmation.
- Describe the business and its market.
- Choose the priorities you want to follow.
- Review the competitors relevant to your business.
02 · Monitor + detect
Notice meaningful changes.
Pulse’s monitoring direction focuses on relevant public evidence: changes to offers and pricing, competitor activity and wider market developments. Coverage depends on supported, approved sources.
- Follow competitor moves and changing offers.
- Identify pricing updates that may affect comparisons.
- Separate useful evidence from unsupported assumptions.
03 · Monitor + detect
A brief, not another endless feed.
The morning brief is designed to bring a small set of relevant updates together. Each update should communicate what changed, why it may matter and where the evidence came from.
- Read the change in plain language.
- Understand its possible relevance to your business.
- Follow source links and evaluate the evidence.
04 · Monitor + detect
Context makes a signal useful.
A competitor’s discount does not automatically mean you should discount too. Pulse is intended to connect an observed change to your offer and market context, while leaving the decision with you.
- Consider whether you serve the same audience.
- Look at the change in relation to your own positioning.
- Decide whether to investigate, act or simply keep watching.
The intended workflow
One connected journey.
- 01Business context
- 02Competitors & priorities
- 03Supported sources
- 04Changes & evidence
- 05Relevant brief
Illustrative scenario
A competitor changes its entry offer.
Illustrative example — fictional data: a competing studio introduces a discounted starter package. A useful brief would identify the changed offer, link to its source and explain why new customers might compare it with your own entry price.
A signal informs your decision. It does not automatically change your prices or launch advertising.
Part of XEO
Different roles. Shared context.
Pulse provides awareness of what is changing. Core is designed to support the next advertising decision. Learn builds the judgment to understand it. Shared memory connects signals with the business context behind them.
XEO Core
We’re planning XEO Core to turn business goals into advertising decisions, automatically launch and manage campaigns within your approved budgets and permissions, and report on results.
Explore XEO CoreXEO Learn
We’re planning XEO Learn to teach advertising through practice: choose audiences, set budgets and test campaigns in a simulated business — then see the simulated results, without spending real ad money.
Explore XEO LearnPulse is in development. This product explanation does not scan websites, deliver live reports or activate monitoring. Pilot interest uses the existing business-owner questionnaire.